| RapidFire Rants & Raves | The Good. The Bad. And the Ugly. |
We recently completed a project for a company called SiSense. They provide a do-it-yourself Business Intelligence and Analytics solution. We really enjoyed the challenge of working with more robust, “techie” messaging and images, while keeping the overall feel…creative and light.
Check out the video:
I really love the sequence of robotic guys in different poses.
What’s your favorite part?
I freakin’ love New York. Who doesn’t? New York is this magical mysterious monstrosity of a metropolis…and I love it. I haven’t been fortunate enough to actually live there but I have spent some time exploring the city and seeing the sites.
What do I also love? I freakin’ love cool kinetic typography. As I’ve mentioned in other blog posts…we employ the technique regularly in our own videos. We also like to poke around YouTube and see what kinds of cool things other folks are doing with kinetic typography…to get ideas and stay on top of the trends.
So when I saw this video that combined my love of New York with my love of kinetic typography…I had to share it. My favorite part is the liquid droplet that ends up in the martini glass of popular bars.
…just watch it. It’ll make sense when you see it…
*sigh*
I really love New York.
And I really love kinetic typography…
I also love unicorns and puppies. And ice cream. And spaceships. And polka dots. And marshmallows. And sand castles. And rainbows…especially double rainbows…
I wonder if I can find a video that features all of THAT together…
When the folks over at Online Star Register contacted us about creating videos for their Web site…we were over the moon! I’d always heard that you could give a star as a gift…but I never knew how you could do that. And now I do.
I learned a little along the way, and we had a lot of fun working with them on their campaign.
Really fun video for a really fun gift idea!
Out of this world, right?
The latest Social Media craze is Foursquare. Surely you’ve heard about it by now. Everyone is taking about “checking in” and becoming the “mayor” …and I was trying to explain it to a dear friend of mine who is just…technologically challenged, if you will.
I decided to check out their homepage and see if maybe they had sometime concise that would explain it to my friend…you know…do the dirty work for me.
I was quite happy to see a link on their homepage that read “Learn More.” When I clicked it, a cute animated video popped up and explained how to use the site. Thank you, Foursquare, for not making me do the hard work.
I will say this though…part of me wanted the video embedded on that homepage. I almost didn’t see the link there…and even when I *did* see the link, I wasn’t sure if I was going to find 39042840932 pages of text or something useful (like a video). Luckily, it was a video.
Also…while the video did a really great job of telling us how to use the service and showing us how easy it is to use (like…super easy)…it didn’t quite lay out the real benefit to the user. There was mention of discounts and the prestige of being the Mayor of that favorite place you always go to…but why should I care, really? Unless you’re just into social media…which some people are not (shocking, I know)…you may not really “get it.” You know?
So I’m on the fence about this one too. It’s like it…but not quite IT.
We tried something a little different with one of our recent projects for a company called Concerto Health Partners, who help their clients navigate the health care system. We stuck with a lot of the same formula we’ve found to be quite successful, but we opened this one with kinetic text…without the voice over that typically accompanies it. It created a sense of urgency and chaos that worked well for this project.
You see the voice over kicks in around the 35 second mark…to bring order to the chaos. We thought it worked well in this case.
What did you think? What’s your favorite part of the video?
We love kinetic text. We also love the movie “Fight Club.” Remember that one? With Brad Pitt and Edward Norton. Right right.
So we found this cool example of kinetic typography where the producer illustrated “The 8 Rules of Fight Club” with text.
My favorite part was the illustration of the third rule: “If someone yells ‘stop,’ goes limp, taps out…” What’s your favorite part?
So there’s this service called “eCorral” which lets you gather all your files, programs, favorite Web sites and other stuff in one place. They mainly seem to be targeting students and researchers, but it sounded like the service would be good for even someone like me. I mean…I’m the kind of person who’s always losing files and forgetting favorites. I was hoping this would help me get laptop more organized.
I saw they had a little video linked from the home page so I clicked it, hoping to see a nice little video that would convince me I need to sign up.
Instead, I was greeted by a funny talking avatar. I was so distracted by the avatar that I’m not even sure what the video said (doh!).
Is it just me that’s freaked out by talking avatars? Maybe so. Either way…I’m still on the fence about signing up for eCorral.
Another new addition to the RapidFire Video portfolio is the homepage video we recently produced for a company called Root Funding, a tool to help launch grassroots fundraising campaigns.
Check it out:
What do you think?
Kinetic text can be so freaking awesome if it’s done right! I blogged some really fun examples here and here…but to be honest…this one takes the cake. It’s absolutely brilliant.
I don’t know which disorder was illustrated most humorously…the multiple personalities one is awesome…and of course the paranoid one had me cracking up. I think I like the delusional alien mothership the best, though. Does that make me delusional too?
Heh.
We had the great honor of working on the new homepage video for the folks over at Chatterbox, specialists in customer experience optimization.
We certainly optimized THIS customer experience. We’re all pretty darned happy with the results.
 |
 |
 |
 |